Marketing Luxury Real Estate: The Luxury of Pursuing Your Passion

By | May 15, 2017

Luxury is pursuing your passion. If you are truly passionate about luxury real estate marketing it is likely that you will enjoy a tremendous advantage over your competitors. And, great things must unfold in your practice.

For inspiration, just look to others outside of the realm of real estate, those who are passionate about their careers. Some people are passionate about collecting art; others collect vintage cars.

Enzo Enea, a Swiss landscape architect, is also one of the world’s most famous tree collectors. His tree collection will be on display at the Tree Museum that he developed. It opened in June, 2010 near Lake Zurich in Switzerland.

What is extraordinary about this open-air museum is the series of open spaces delineated by stone walls that create outdoor “rooms”. About 120 trees will be on view at a given time, in this 75,000 square meter environment, there will be exhibit themes such as different types of trees and various ways of shaping trees.

The techniques of transporting mature trees is Mr. Enea’s particular claim to fame, techniques that were inspired by his study of bonsai. He is most passionate about weeping willows and Japanese maples in particular.

Most of the trees in Mr. Enea’s collection were given to him. For example, a tree was about to be cut down in a property renovation and Enzo asked if he could remove the tree for his collection instead.

Discovering these kinds of opportunities that others overlook is the sign of a passionate person. It is the same in marketing luxury real estate. When you are passionate about your work not only is it a luxury, because it makes you feel alive, but it is also gives you the competitive edge.